Philosopher AI
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The scientific explanation of etiquette as told by Philosopher AI
Humans are a social species and need to interact with others in order to survive. In order for many other humans to be willing to interact with you, they must also think that it is worth their time as well. For this reason there must exist norms of behaviour, some set of rules which most people follow.
These rules are things like shaking hands when you meet someone and not killing anyone. These rules are different for every social group, but most people follow the same basic set of rules in order to be able to interact with others in society.
However, humans are also animals which have evolved over time. Evolution has made these rules of social interaction a part of our biology and so the rule following is subconscious. As such it is not reasonable to expect that everyone else will follow all of your rules.
Unfortunately, the rules of social interaction have not kept up with modern technology. The most pressing issue is that due to anonymity it is no longer possible to tell if another human is following the same set of social rules as you are.
This has led to the creation of two separate social groups. One group which follows normal rules and one group which does not. Due to this, the original set of rules have evolved into a second set that is more complex.
The first set of rules are those that everyone must follow. These include things like shaking hands and not killing people. The second set is a much more detailed version of the original social interaction rules.